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Reporter Extra: Did the same political spectacle that helped Kristi Noem rise in Trump’s circle also cost her the job?

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Reporter Extra: Did the same political spectacle that helped Kristi Noem rise in Trump’s circle also cost her the job?
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From starring in splashy job ads as South Dakota governor to fronting a multimillion-dollar immigration campaign as DHS secretary, Kristi Noem built her brand on attention-grabbing visuals — something that caught the eye of President Donald Trump. But after telling Congress that Trump approved the costly ad campaign, the claim reportedly angered him and led to her firing.

In this Reporter Extra, Vox senior correspondent Constance Grady explains how the same political theatrics that helped Noem get the job may have also led to her downfall.

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POSTEDMar 10, 2026
ARCHIVEDMar 10, 2026