Your Music Taste is a Lie [Early Access]

I may be many things, but very rarely am I timely. So I'm surprised/happy to see I'm finally on time for a video. This one is all about clipping, the new hot trend in music marketing.

Clipping's been brewing for a while now in various places, (this Billboard interview, this Substack by Eliza McLamb) but it really popped off this week with a Wired article about Geese. The discourse is truly discourse-ing!

But my video is a bit more all-encompassing, as I check out how the business of clipping works and why it's a thing in the first place. Also I become pizza at one point.

This vid is out now on here and Nebula, and it'll be out on YT tomorrow. Enjoy!