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I’m impressed…the Heimdallr diver store managed to get Seiko to agree to them using their name on the clasp and Rolex to agree to them calling it a jubilee…Instagram and YouTube has turned into the Wild West of trademark breaches. I worry that one day brands will say enough is enough and there will be a cull of content and channels run by all the offenders. It happened recently in the RC industry. Traxxas had enough and went on the attack and I worry that one day this will happen in the watch world.

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I’m impressed…the Heimdallr diver store managed to get Seiko to agree to them using their name on the clasp and Rolex to agree to them calling it a jubilee…Instagram and YouTube has turned into the Wild West of trademark breaches. I worry that one day brands will say enough is enough and there will be a cull of content and channels run by all the offenders. It happened recently in the RC industry. Traxxas had enough and went on the attack and I worry that one day this will happen in the watch world.
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POSTEDApr 13, 2023
ARCHIVEDJun 10, 2026