They're ubiquitous today, but desktop LCD monitors used to be exotic and expensive. While most others relied on CRTs, Apple jumped on the bandwagon with flat-panel technology and produced a model that not only provided compelling image quality, but an equally stunning design.
Sources:
"Light, Slight and Stylish," PC World, August 1999.
Original Studio Display next to blue & white model: https://www.flickr.com/photos/andyapple2/50782093741/
Original Studio Display photos: https://imgur.com/gallery/mEgTlQV
"Studio Display," Macworld, August 1998.
"Power Macintosh G3's," Macworld, April 1999.
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Music by Epidemic Sound (https://www.epidemicsound.com).
Intro music by BoxCat Games (https://freemusicarchive.org/music/BoxCat_Games).