Sami Zayn becoming the new Undisputed WWE Champion at the Night of Champions PLE caught many within WWE off guard, including those in the marketing department.As of July 1st, WrestleVotes on Fightful Select learned that the marketing department has yet to receive instructions to update the 2026 SummerSlam key art concepts to reflect Zayn being the champion. A source shared that Zayn's title win was handled on a strict "need to know" basis across multiple departments.One employee described the situation as "worrisome" because the lack of advance notice for a major creative change like that could make their jobs more difficult if that level of secrecy becomes the norm.
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